Facts About Yellow Pages

DID YOU KNOW...

More People ... use Yellow Pages to locate businesses and purchase products and services than any other medium in the world.
More Businesses ... advertise in Yellow Page directories than any other advertising medium in the world.

Here are some facts to consider:

90% of adults consider Yellow Pages a "valuable" resource due to having more accurate local business information
89% of adults use Yellow Pages
86% of Yellow Page users intend to make a purchase
77% of consumers use Yellow Pages to locate information on a local business or service
54% of Yellow Page users will be new customers
14 to 1 ... Yellow Page advertising offers a $14 return for every $1 invested

Yellow Pages ... are the most accepted, and used, advertising medium in the world.

* Statistics by Knowledge Networks/SRI and TMP Directional Marketing (2008)