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Facts About Yellow Pages

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DID YOU KNOW...

More People ... use Yellow Pages to locate businesses and purchase products and services than any other medium in the world.
More Businesses ... advertise in Yellow Page directories than any other advertising medium in the world.

Here are some facts to consider:

  • 90% of adults consider Yellow Pages a "valuable" resource due to having more accurate local business information
  • 89% of adults use Yellow Pages
  • 86% of Yellow Page users intend to make a purchase
  • 77% of consumers use Yellow Pages to locate information on a local business or service
  • 54% of Yellow Page users will be new customers
  • 14 to 1 ... Yellow Page advertising offers a $14 return for every $1 invested

Yellow Pages ... are the most accepted, and used, advertising medium in the world.

* Statistics by Knowledge Networks/SRI and TMP Directional Marketing (2008)

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