Electronic ad copy will only be accepted if it meets ALL of the following guidelines set forth for the type of ad being submitted.
SUBMISSION GUIDELINES
The use of the following formats will allow Names and Numbers to process your Ad quickly. |
| Formats: |
(PDF, TIFF, EPS, High Quality JPEG, and PSD) Refer to the note below regarding fonts. |
| Fonts: |
All fonts must be converted to outlines. If your application does not allow you to convert to outlines and you are sending a PDF then you must provide us the fonts. If you have to provide fonts, they have to be in MAC format and have to include ALL SCREEN FONTS and POSTSCRIPT FONTS. |
| Ads: |
All application formats, ie Illustrator, Photoshop, Quark, InDesign, Freehand, and Corel Draw must be saved or exported out as a PDF, TIFF, EPS, High Quality JPEG, or PSD. |
| Graphics: |
Vector Graphics - Best saved as a PDF or EPS.
Rastor Graphics - Can be saved as a PDF, TIFF, High Quality JPEG, or PSD. |
| Regular Yellow Page Ads: |
| DPI: |
200 - All cuts and photos for use in regular yellow pages must be at 200 dpi. 72 dpi pictures from the internet are not high enough quality for reproduction. Pictures from Digital Cameras must have a 3 mega pixel quality or better. Please DO NOT increase the size or resolution on a graphic from the original. It will not make a file acceptable. In addition, photos and cuts need to be the size they will appear in the ad or larger. Images cannot be enlarged and still maintain the quality of the image.
Bitmapped (.bmp) or Line Art Images need to be 600 DPI. |
| Color: |
CMYK ONLY - RGB will NOT be accepted. |
| Line Screen: |
100 = (200 dpi) |
| Cover, Tab, and Tip On Ads: |
| DPI: |
300 - All cuts and photos for use in our cover, tab, and tip on ads must be at 300 dpi. 72 dpi pictures from the internet are not high enough quality for reproduction. Pictures from Digital Cameras must have a 4 mega pixel quality or better. Please DO NOT increase the size or resolution on a graphic from the original. It will not make a file acceptable. In addition, photos and cuts need to be the size they will appear in the ad or larger. Images cannot be enlarged and still maintain the quality of the image.
Bitmapped (.bmp) or Line Art Images need to be 1200 DPI. |
| Color: |
CMYK ONLY - RGB will NOT be accepted. |
| Line Screen: |
150 = (300 dpi) |
| Outside Back Cover Ads: |
|
Must provide a .75 inch space for the print of the mailing information at the top of the ad. This bulk rate information can overlay the top of the ad provided the color at the top is light enough for black print to show or dark enough for reverse type. |
